Kitabımın ikinci baskısı çıktı...
Aralık 30, 2011
Aralık 26, 2011
Aralık 25, 2011
Aralık 10, 2011
Aralık 01, 2011
Facebook'ta Durum Güncellemesi Artık 63,206 Karakter
Örneğin bir roman aşağı yukarı 500.000 karakterdir. Bu roman, Facebook'ta 9 gönderi/durum güncellemesi ile paylaşılabilecektir.
Kaynak: Mashable
Kasım 26, 2011
Kasım 15, 2011
Ekim 15, 2011
Eylül 30, 2011
Ağustos 01, 2011
Temmuz 11, 2011
Haziran 12, 2011
Haziran 03, 2011
Mayıs 30, 2011
Mayıs 29, 2011
Mayıs 21, 2011
Mayıs 01, 2011
Nisan 18, 2011
Nisan 15, 2011
Nisan 09, 2011
Nisan 04, 2011
Nisan 03, 2011
Nisan 01, 2011
An Examination of the Factors Influencing Consumers' Attitudes Toward Social Media Marketing - Journal of Internet Commerce
An Examination of the Factors Influencing Consumers' Attitudes Toward Social Media Marketing - Journal of Internet Commerce
Abstract
Social media and social media applications that build consumer communities involving rich user-generated content are new marketplaces and/or tools for marketers. This study aims to specify the factors affecting consumers' attitudes toward marketing with social media. Given this context, a 7-factor, consumer-based attitude scale that contains 32 items was developed, and a questionnaire was completed by undergraduate students between the ages of 18 and 24. Frequencies, t-test, ANOVA, factor analysis, and regression analysis were used for data analysis. In the end, six factors were found to affect consumers' attitudes toward marketing with social media.
Abstract
Social media and social media applications that build consumer communities involving rich user-generated content are new marketplaces and/or tools for marketers. This study aims to specify the factors affecting consumers' attitudes toward marketing with social media. Given this context, a 7-factor, consumer-based attitude scale that contains 32 items was developed, and a questionnaire was completed by undergraduate students between the ages of 18 and 24. Frequencies, t-test, ANOVA, factor analysis, and regression analysis were used for data analysis. In the end, six factors were found to affect consumers' attitudes toward marketing with social media.
Mart 31, 2011
Mart 18, 2011
Mart 10, 2011
Mart 04, 2011
Şubat 27, 2011
Şubat 25, 2011
Çizgi Roman Kahramanı Mark Zuckerberg
Oscar'da 8 dalda aday filminden sonra Mark Zuckerberg'in çizgi romanı da çıktı. 48 sayfa ve 6.99 dolara satın alınabilecek. Bakalım bizleri daha neler bekliyor hep birlikte göreceğiz.
Şubat 19, 2011
Şubat 08, 2011
Ocak 24, 2011
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